The brief: Hero Motocorp, an Indian multinational motorcycle and scooter manufacturer, launched a TVC which explained that in a country where the concept of little does not exist, it provides that little extra joy to its customers through Hero mileage that gives a little extra per km. They wanted to apply the same idea with maximum impact on the digital medium.
The solution: An interactive banner with a story that continues rom one portal to the next covering maximum reach with a single creative.
Role: Conceptualisation, creative + art direction
The result: It ended up winning almost every award in India for the best use of digital media.
