The brief: Belvedere Club, a social club with top-notch recreational and networking opportunities wanted a sustainable idea for the digital medium that appeals only to the select few.
The solution: We focused on the letter “B” and pitched a long idea that revolved around the facilities at the club keeping the “select few” in mind.
Role: Conceptualisation, creative + art direction, copy, branding and design
The result: The campaign generated more than 3 million impressions over a couple of months with 20,000 engagement and almost 5000 business queries.
