The brief: Casio Sheen, a watch brand for the working women wanted to sell more than one watch to every customer. They wanted the watches to be an extension of the wearer’s personality.
The solution: We drew parallels between the watch and the wearer and showed how both were equally versatile.
Role: Conceptualisation, creative + art direction, copy, branding and design
The result: Even though we won the account, but the idea never took off for multiple reasons. We managed their digital media presence for a long time. A few sample posts are shown below.
