The brief: Titan, India's leading producer of watches, launched HTSE (High Tech Self Energized) watches, which could be charged by any light source, be it direct or diffused sunlight, indoor lighting, or even by candle light. And they wanted their customers to experience the same functionality through the digital medium.
The solution: An application called 'HTSE Wear a Watch' was built. To access it, the user required a source of light. Whenever anyone opened the app, a pop-up window emerged, which sought permission from him to start the web-camera attached to his computer. Once permitted, he was required to bring and hold any source of light till near it to open and show further details related to watch models.
Role: Conceptualisation, creative + art direction
