The brief: Road and Transport Authority of Dubai wanted to tell stories that reiterate the importance of safe driving in an easy to understand format and convert the reckless drivers to responsible ones.
The solution: Two self-explanatory videos that explain the dangers of distracted driving and sudden swerve.
Role: Conceptualisation, creative + art direction, copy
The coverage: Gulf Traffic Awareness Week at the Mall of the Emirates, VOX Cinemas, JBR The Walk Giant Screens, Dubai Metro, Electronic Billboards in various locations across Dubai and last but not least social media.
