The brief: Perfetti Van Melle India wanted a larger than life game idea for its very popular chewing gum brand, Centerfresh. Its tagline is “Zubaan Pe Rakhe Lagaam” i.e. keep a check on your tongue to avoid any potential faux pas.
The solution: Gum Charades, an online game idea in which, names of movies are represented in pantomime, until they are guessed by the users. And who needs a chewing gum more than a pantomime artist?
Role: Creative + art direction
The result: A record 3 million people on desktops and 5 million people on their smartphones played Gum Charades within the first 3 weeks!
