The brief: Somany Ceramics wanted to launch a TVC on the digital space with a bang and asked for a sutainable campaign idea.
The solution: The trademark sense of humor came handy in the form of Comic Strips which elaborated on individual stories of every character portrayed in the TVC.
Role: Conceptualisation, creative + art direction, dialogue, copy, branding and design
The result: The strips generated a whopping 15 million impressions with more than 12K engagement on the social media.
