The brief: Tefal, a very popular brand in Europe wanted to launch its cookware range in India amidst too much competition. And every brand was busy talking about technical excellence. There was fear of being lost.
The solution: We came up with an idea that talks about sharing responsibilities at home instead of technical excellence because, we were aware that women would respond to this new breed of men very positively.
Role: Conceptualisation, creative + art direction, copy, branding and design
The result: The campaign generated a whopping 5 million impressions online with more than 30,000 engagement resulting in a smooth entry for Tefal into the Indian kitchens.
